Interpark, the nation’s largest booking site for performances, announced the ranking of popularity in musicals, plays, concerts, classical/opera and dance/traditional arts sectors as it settled the performance market.
The ranking was set based on the sales quantity and amount criteria for each of the five genres, and is the result of summing up all sales from the Interpark Ticket Web, Mobile, Telephone, Global and Alliance Channels from Jan. 1 to Dec. 31, 2019. Even the same works were added separately if the region and concert hall were different.
2019 musical genre analysis.
For all of 2019, the most-selling work in the musical genre was tallied as “Aida,” which is being performed at Blue Square Interpark Hall. With its fifth season performance this year, countless audiences have visited “Aida,” as the stage is the last to see the original version of Broadway produced by Disney’s Theater Production.
Coming in second was “Sweeney Todd” which ended on Jan 27th, with an average audience share of 96% and a cumulative 170,000, thanks to colorful castings such as Jo Seung-woo, Hong Kwang-ho, Park Eun-tae and Ock Joo-hyun. The musicals “Benhur” and “The Days” which continued their popularity every season by elevating the level of creative musicals to a new level, reached third and fourth place side by side, once again proving their workability and box office success.
The 2019, 3.1, movement, and the 100th anniversary of the establishment of the provisional government the history of Japanese colonial rule and musicals ‘Hymn of Death’ and to the stage at the en masse and musical creation Up eighth and ninth in line performance of the 10th anniversary of ‘Hero’ is noticeable. In particular, while all of the top-rated works were performed at a large theater with more than 1,000 seats, the only significant achievement was that “Hymn of Death” which was performed in one 335-seat T.O.M., ranked 8th. Meanwhile, the “Lion King” international tour Busan, which was conducted with the opening film of the Busan Dream Theater, ranked seventh, the highest among musicals held outside of Seoul.
2019 Plays Genre Analysis.
As a sophomore, “The Cat in the Roof Room” a Steadie-selling performance, topped the theatrical sales list for 2019. “The Cat in the Roof Room” is the main audience for young people in their 20s who have maintained the No. 1 spot in the theater genre for the past nine years, breaking the previous record for the eighth consecutive year. Due to the characteristics of the genre, the first to fifth place in the theater genre, which has many open-run performances, were all named.
Among the Limited Run works except Open Run, the play “R&J” had the highest sales. The play “Fantasy Fairy Tale” has become the talk of the town just because of Kang Despite the fact that the first performance date was Dec. 21, Kang’s ticket power on the stage for the first time in a long time showed a turnaround to rank 10th in the annual rankings.
2019 Concert genre analysis.
BTS, which is making history of K-pop by dominating Billboard charts one after another, has topped the list of interpark concerts in 2019 after 2018 in Seoul. In addition to the regular concert, BTS posted a total of three performances in the top 10 of the list, including the fan meeting “BTS 5TH MUSTER [MAGIC SHOP] for ARMY.”
Park Hyo-shin’s solo concert “Park Hyo-shin’s 2019 LOVERS: where is your love” which was held for the first time in three years to mark the 20th anniversary of his debut, also ranked second in the field of concerts in 2019 with a highly-finished performance and an all-star performance. Psy’s presence in the concert genre was also solid in 2019. It has succeeded “Summer Swag” and “All Night Stand” as representative concert brands, maintaining its popularity as well as idol groups. Psy is the only solo artist to have four solo concerts in the top 10.
The popularity of the “Miss Trot” broadcasting in 2019 was also a big event, as the trot genre was re-released. Although he did not make it to the top of the list, his performance on the “Miss Trot” nationwide tour was a huge success and created a new market for concerts. Thanks to the star-studded production of Song Ga-in, the hot fever is not expected to cool down easily, as a number of similar broadcasting programs are set to be launched and many trot performances, including concerts of “Mr. Trot” are scheduled in 2020.
Among the overseas artists’ performances sold last year, “Hyundai Card Super Concert 25 QUEEN,” which drew attention as Queen’s first solo concert in Korea, was the 11th most successful in the concert genre. Due to the box office success of the movie “Bohemian Rhapsody” the movie attracted the hearts of those in their 20s and 30s and met the expectations of meeting a living legend.
2019 Classic, Dance/traditional Art Genres Analysis.
In classical music and dance genres, which have a wide gap in ticket prices depending on the size of the concert hall and the status of the artist, the criteria for measuring popularity are tallied at the sales amount rather than the sales purchase. Accordingly, the number one classical genre in 2019 is “2019 Vienna Philharmonic Orchestra’s Korea Concert” while the number two is dominated by orchestra performances with popular and friendly selections like “Disney in Concert.”
In the dance genre, the National Ballet Company’s “The Nutcracker” and Universal Ballet’s “The Nutcracker” both ranked 1st or 2nd, respectively, the same as the previous year.
In addition, ticket sales for all performances in 2019 amounted to about 527.6 billion won, growing 9.4% annually over the past three years from 2017, the report showed. In terms of growth rates by genre, concerts gained 10.7% on-year to 247.4 billion won and classical/opera posted 26.4 billion won, up 9.6% from a year earlier. The theater and dance/traditional art genres remained unchanged from the previous year, recording 29.7 billion won for the play and 10.4 billion won for the dance/traditional art.
Yoon Hee-jin, head of the concert consulting team at Interpark, said, “The year 2011 was a success for traditional live strongmen, including BTS, which is driving the popularity of K-pop, as well as Psy, Lee Seung-hwan and Park Hyo-shin, who returned to solo concerts after a long time. In addition, the revival of the trot genre created a new market, which was behind the boom in concerts. In particular, the trot craze is expected to heat up in 2020 without cooling down, so we expect large-scale performances such as “Mr.Trot” concerts to revitalize the concert market.” he explained.
Source: Playdb
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